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Jack Daniel's Old No. 7
Jack Daniel's Old No. 7.png

Created in


Created by

Jack Daniel

Made by

Charcoal Mellowing, Sour Mash

Type of Whiskey

Tennessee whiskey




700 mL (3.2 cL per shot)

"Charcoal mellowed. Drop by drop." Jack Daniel's Tennessee Whiskey

Jack Daniel's Old No. 7 is a seven-time award-winning sour mash Tennessee whiskey - the highest selling American whiskey in the world - conceived by Jack Daniel, who keeps the secret of the number seven with him. It is the first whiskey produced by the Jack Daniel Distillery, and the barrel that started it all, from the Single Barrel to the last Tennesse Honey, passing by Gentleman Jack.

Told by the Jack Daniel Distillery[]

We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.